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Marketing Moments
DMRC invites advertising bids for Red Line

The tender issued by DMRC states that the chosen bidder will have ‘exclusive advertising rights’ for a span of 9....

By Noel D'souza

Marketing Moments
OTT regulation: Justified concern or exaggerated fear?

Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting....

By Javed Farooqui

Marketing Moments
Sponsors show trust in news genre despite ratings blackout; here’s...

Brands and experts say that they still rely on the news genre as it delivers the right audience in a....


Marketing Moments
Shaadi.com's Siddharth Sharma joins InVideo as new CTO

An IIM alumnus, Sharma, has contributed to the growth of several start-ups and big brands in his illustrious career Online....

By Team PITCH

Marketing Moments
Café Coffee Day appoints late V G Siddhartha’s wife Malavika...

Hegde assumed the new role on December 7 Café Coffee Day Enterprises has appointed Malavika Hegde as CEO of the....

By Team PITCH

Marketing Moments
Titan’s jewellery arm Tanishq introduces a flexible purchase plan ahead...

The purchase plan is designed to help consumers plan their wedding jewellery purchase with attractive discounts on making charges

By Team PITCH

Marketing Moments
Adworld reacts to Madras HC's decision on ‘obscene’ ads

While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame....

By Misbaah Mansuri

Marketing Moments
'Combining earned & paid media makes it relevant to any...

Industry experts Akshaara Lalwani, Maddie Amrutkar, Abhoy Chattopadhyay, Pooja Trehan Dhamecha and....

By Team PITCH

Marketing Moments
‘Two-thirds of companies reduced marketing spend by an avg of...

Kantar has framed a study among 4,500 business leaders around the world called Global Business Compass More than two-thirds (69%)....

By Team PITCH

Marketing Moments
How Edelweiss is demystifying mutual funds with kabaddi

Radhika Gupta, CEO, Edelweiss AMC, talks about why the company is using the potential of sports to stand out in....

By Mitaksh Jain