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Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption....
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing....
Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even....
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for....
In today’s edition of the e4m D2C Revolution series, Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics, talks about the brand’s....
Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered....
Launches a premium instant chai range available in a variety of flavours Chai Point, India’s largest omnichannel beverage brand....
