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Marketing Moments
D2C brands queue up for ‘Minutes’ on Flipkart

Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’

By Sohini Ganguly

BrandTalk
Plum set to increase marketing spends by 60% in H2:...

Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital....

By Sohini Ganguly

Marketing Moments
Digital CAC on the rise: How are D2C brands keeping...

Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has....

By Sohini Ganguly