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Marketing Moments
YouTube includes 'Shorts' button on app home screen in India

The Shorts icon will be placed to the top or bottom row of the mobile app to make it easier....

By Team PITCH

Marketing Moments
Large format TV shows is an area of interest for...

GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans....

By Javed Farooqui

Marketing Moments
Combination of TVC & in-content advertising yields better ROI: LS...

Krishnan, CEO & Director – India, Whisper Media, talks about in-content advertising, its effectiveness, challenges and more Ad-tech company Whisper....

By Javed Farooqui

Marketing Moments
Amazon Prime Video (OTT service) redefines marketing strategies with Mirzapur...

Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the....

By Team PITCH

Marketing Moments
Alan Bergman named Content Chairman & Alan Horn Chief Creative...

The two will now report to Disney CEO Bob Chapek Disney has named Alan Bergman the content chairman and Alan....

By Team PITCH

Marketing Moments
Lionsgate promotes Rohit Jain as MD, South Asia & Networks...

In his new role, Jain will drive growth across all of Lionsgate’s....

By Team PITCH

Marketing Moments
OTT regulation: Justified concern or exaggerated fear?

Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting....

By Javed Farooqui

Marketing Moments
YAAP onboards 20 new businesses, including NPCI, MPL & NITI...

The agency will be responsible for strategy & development, influencer marketing, media buying and social media of these new mandates....

By Team PITCH

Marketing Moments
‘Work from home trends from 2020 are here to stay’

Guest Column: Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink....

By Priyanka Agarwal

Marketing Moments
Anna Wintour named Chief Content Officer, Condé Nast

Amy Astley, Divia Thani and Will Welch Appointed First Global Brand Editorial....

By Team PITCH