Tags STORY
Marketing Moments
FY23 Poor Show: Broadcasters see drop in ad rev

Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts

By Aditi Gupta

Marketing Moments
Broadcasters can now access Respondent Level Data weekly by paying...

The data will be released every Thursday

By Naziya Alvi Rahman

Marketing Moments
How will RLD impact channels: 'Picture will be clear once...

A decision on the price at which BARC will provide Respondent Level Data to channels is expected soon

By Team PITCH

Marketing Moments
How ‘Mann Ki Baat’ aids radio broadcasters and brands to...

The programme addresses local issues and has a high relevance across age groups, note experts

By Team PITCH

Marketing Moments
Will move to tariff forbearance if broadcast sector works cohesively:...

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its....

By Team PITCH

Marketing Moments
Lull period for sports ad revenue post IPL? Not really,...

Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that....

By Sonam Saini

Marketing Moments
IPL 2020: Disney-Star India estimated to have crossed Rs 2,600...

According to industry experts, the official broadcaster has made a revenue of around Rs 250 crore from Hotstar The 13th....

By Sonam Saini