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Marketing Moments
BMC extends OOH policy feedback deadline to Sept 9

The civic body has received 38 representations over the draft policy so far

By Kanchan Srivastava

Marketing Moments
City traffic police NOC for hoardings put on hold

As per reports, Mumbai traffic police officials have suggested certain requirements that OOH agencies and permit holders must adhere to....

By Team PITCH

Marketing Moments
In case of accidents, OOH advertisers to be solely liable:...

The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to....

By Kanchan Srivastava

Marketing Moments
BMC tightens norms for political hoardings and banners ahead of...

Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads

By Kanchan Srivastava

Marketing Moments
DOOH: BMC to allow video ads in 'controlled environment'

Also, the civic body will hire agency for field survey of DOOH and has proposed camera+sensors to monitor illumination

By Kanchan Srivastava

Marketing Moments
BMC to prohibit gantry hoardings; aims stricter curbs on obscene...

As per Mumbai’s upcoming OOH policy, traffic islands & right-of-way (ROW) to be free of DOOH; processes to be aligned....

By Kanchan Srivastava

Marketing Moments
BMC contemplates banning video ads on DOOH

Traffic police is believed to have told the BMC that moving ads distract drivers leading to accidents. Luminosity of static....

By Kanchan Srivastava

Marketing Moments
BMC’s OOH Draft Policy: Height of hoardings capped at 100...

In a related development, the SC has directed the Railways to follow the notice issued by the BMC to remove....

By Kanchan Srivastava

Marketing Moments
Amid crackdown on hoardings, OOH media owners seek CM Eknath...

A group of over 40 media owners associated with various OOH associations from across the state visited Shinde's official residence....

By Kanchan Srivastava

Marketing Moments
BMC’s new OOH policy: Media owners raise red flags

OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'

By Kanchan Srivastava