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Marketing Moments
In case of accidents, OOH advertisers to be solely liable:...

The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to....

By Kanchan Srivastava

Marketing Moments
BMC’s new OOH policy: Media owners raise red flags

OOH players say they were not consulted while framing the draft policy, and the proposals are 'unjustified and irrational'

By Kanchan Srivastava