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Marketing Moments
IPL 2021: Why marketers have reasons to cheer

Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will....

By Ruhail Amin

Marketing Moments
What led to the BCCI-IMG fallout?

A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has....

By Ruhail Amin

Marketing Moments
Conflict of interest in cricket: Real or imagined

Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to....

By Sandeep Goyal

Marketing Moments
BCCI valued at Rs 14,489 crore

Of its Rs 4,017.11 crore income, the board reportedly made more than half (Rs 2,407.4 crore) through the 2018 Indian....

By Team PITCH

Marketing Moments
BCCI approves 10 teams for IPL 2022, backs cricket's inclusion...

At the board's 89th Annual General Meeting held in Ahmedabad, it also announced the appointment of Rajeev Shukla as VP....

By Team PITCH

Marketing Moments
Did existing IPL franchises ensure new teams are kept away...

As per sources, inclusion of new teams was delayed because existing franchises did not want to share sponsorship revenue in....

By Ruhail Amin

Marketing Moments
Not concerned with Sourav Ganguly’s endorsement of My11Circle, says Dream11’s...

According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the....

By Team PITCH

Marketing Moments
IPL sponsors to benefit from format change, but will the...

BCCI to release tenders for the inclusion of two new IPL teams in mid-2021 and 10 teams will play in....

By Ruhail Amin

Marketing Moments
BCCI ropes in MPL Sports as Official Kit Sponsor for...

As part of a three-year deal, MPL Sports jerseys will be worn by Men’s, Women’s and the Under-19 INDIAN cricket....

By Team PITCH

BrandTalk
The reach that IPL offers is unparalleled: Atit Mehta, BYJU’S

Atit Mehta, Head of Marketing, BYJU’S, details the brand’s strategy and expectations during the upcoming IPL season BYJU’S has been....

By Christina Moniz