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Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and....
The brands have been accused of alluding to banned products in their advertisements The Advertising Standards Council of India (ASCI)....
After Marico filed two complaints, challenging Dabur Honey's claims that it passed NMR tests for purity, Dabur reportedly has also....
All such advertisements must carry a mandatory warning message, the guidelines have said The Ministry of Information and Broadcasting (MIB)....
About 70% of the respondents said they trust advertisements which are endorsed by celebrities A study commissioned by the Advertising....
The rapid growth, and the real danger of the negative impacts of RMG advertisements, prompted ASCI to develop advertising guidelines....
ASCI has also upheld misleading ad claims made on various digital platforms In August and September 2020, the Advertising Standards....
Complaints against eight such advertisements have been registered over the past one month The Advertising Standards Council of India (ASCI)....
ASCI had issued a notice, asking the brand to substantiate the claims. But Kent has decided to withdraw the claim....
Industry watchers note that the new rulings, if implemented fairly, could go a long way in facilitating fair and credible....
