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Marketing Moments
2020: The year OTT went mainstream

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT....

By Javed Farooqui

Marketing Moments
Amazon Prime Video (OTT service) redefines marketing strategies with Mirzapur...

Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the....

By Team PITCH

Marketing Moments
Amazon Prime Video’s thriller-drama ‘The Wilds’ will have hell unleash...

Spanning 10 episodes, Amazon Prime Video’s First YA series is now to stream exclusively on the service

By Team PITCH

Marketing Moments
OTT giants expected to spend Rs 2824.9 cr on original...

Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT....

By Team PITCH

Marketing Moments
Amazon Prime Video eyes OTT dominance with aggressive original content...

The line-up is in addition to the platform's foray into live sports....

By Javed Farooqui

Marketing Moments
Amazon Prime Video bags India rights to stream New Zealand...

The deal covers all international matches to be played in New Zealand till the end of 2025-2026 season Amazon Prime....

By Team PITCH

Marketing Moments
Netflix, Amazon Prime top 2 media streaming platforms in CX...

The Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors, using the Kantar’s....

By Team PITCH

Marketing Moments
Dish TV India launches hybrid set-top box with Amazon Prime...

Through this association, Dish TV and d2h subscribers will be able to seamlessly access Amazon Prime Video app on their....

By pitchteam

Marketing Moments
How brands "Bonaffee-ed" the Rahul Bose's banana moment

Actor Rahul Bose's recent social media post made bananas a trending topic of Indian republic. The Shaurya actor was staying....

By pitchteam