Tags STORY
Marketing Moments
Why Print is now counting on RNI & ABC

In the absence of IRS, print stakeholders and advertisers are banking on numbers shared by RNI and ABC but concerns....

By Chehneet Kaur

Marketing Moments
FPJ 'raddi' ad row: Need for fresh IRS, ABC surveys,...

Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research....

By Chehneet Kaur

On The Move
Disney CEO Bob Iger to step down in 2026

The top exec also said that ABC—the flagship property of Disney— is not for sale

By Team PITCH

Marketing Moments
ABC reports gross income of Rs 350 lakh in FY2022-23

According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh

By Sonam Saini

Marketing Moments
No IRS numbers: Print advertisers rely on other data sources,...

The absence of readership data has been a great impediment but that has not affected their trust in the medium,....

By Sonam Saini