The consultancy’s first responsibility will be to aid TRUST Group launch and sustain its maiden mutual fund venture, TRUST Mutual Fund

 TRUST group has onboarded Tilt Brand Solutions as its brand and communication consultancy. A full-service mandate, the consultancy will drive and manage strategy and creative for the group, both online and offline. The consultancy’s first responsibility will be to help the TRUST Group launch and sustain its maiden mutual fund venture, TRUST Mutual Fund - to build a strong and enduring brand foundation, to ensure that the launch breaks through both the clutter and the apprehensions during the current times. Commenting on the partnership, Sandeep Bagla, Chief Executive Officer, TRUST Mutual Fund, said: “TRUST is a group known for its innovation streak and we have a differentiated fund management strategy in our Mutual Fund offering as well. We wanted to partner with a marketing agency with a bent of mind consistent with our philosophy, and we are confident that TILT will be able to help us achieve a clear and credible positioning in the mind of the investors.”