Expands a new product to the existing range of merchandise targetting 5-7% contribution from merchandise sales to the overall revenue by 2025 

Offering the authentic taste of craft beer with every pour, Simba Craft Beer forayed into a new category with the launch of gourmet beer-based caramel chocolates in collaboration with Paul and Mike. Paul and Mike are one of the country’s finest farm to bar chocolate makers offering a variety of gourmet chocolates. The launch of Simba Stout Craft Beer Chocolate marks the brand’s diversification in its product portfolio ahead of the festive season. With this partnership, Simba Craft Beer continues its journey to offer authentic products made from the finest and high-quality ingredients to deliver a superior consumer experience.

The gourmet Stout chocolate is made of high-quality ingredients such as fine flavour cocoa bean, muscovado suga,  pure cocoa butter, caramel and Simba Stout Craft Beer with no added preservatives and flavours. The Simba Stout Craft Beer – India’s first bottled stout, further enhances the chocolates’ flavour with its roasty notes along with the aromas of toffee, caramel, and dark chocolate.

Commenting on the partnership, Mr.Prabhtej Singh Bhatia, Founder and CEO, Simba Craft Beer said, “The current health crisis has affected businesses across industries and alco-bev industry too is bearing the brunt of this impact. As one of the country’s finest homegrown craft beer brands we rely heavily on high-quality ingredients to offer the best craft beer to our consumers. Paul and Mike share our passion for offering the finest products to its consumers and were therefore played the perfect partner for this collaboration. With this launch we are further expanding our merchandise offering for conusmers and are pumped for the upcoming festive season.”

Simba Craft Beer is all geared up for the upcoming festive season and will soon launch an array of exciting merchandise such as limited-edition scented candles, beer-based gourmet dips and sauces in a phased manner, thereby further diversifying its offerings. Aligned with the trend of online shopping, Simba is also planning to expand its digital footprint and make its merchandise available on other ecommerce websites in the coming months to allow easy access.