Reebok pays homage to the Club C, as the cult classic shoe celebrates 35 years of iconic style. Born in 1985, the Club C kicked off the white sneaker trend and continues to set the tone today. Now, the timeless silhouette marks its 35th anniversary with a series of drops throughout 2020, from revered OG styles to fresh iterations and forward-thinking collaborations. Fusing minimalist design and effortlessly understated style, the Club C’s timeless aesthetic has transcended generations, genders, subcultures and social classes. Originally designed as a tennis shoe, the Club C evolved from four of Reebok’s court staples - the Revenge Plus, the Club Champion, the Club Classic and the Monterey - and instantly became admired upon its release. Dominating the 80s sneaker conversation amongst tennis players and casual wearers alike, the Club C’s legacy has since escaped the confines of the traditional sportswear category to become a style staple. Serving up Reebok’s legendary heritage through sleek execution, the Club C’s streamlined silhouette and signature Reebok Classic branding have stood the test of time over the last 35 years, and have provided a blank canvas for a series of notable collaborations. From campaigns with former supermodel Gigi Hadid and newly inked Grammy-nominated recording artist Khalid, to collaborations with local skateboard collectives and international streetwear brands, Club C’s stable of dynamic validations reflects the sneaker’s democratic design and enduring appeal. Fast forward from ‘85 to 2020 and the silhouette returns in full swing with a year of celebratory Club C launches.