Purplle.com has launched a festive campaign titled #TohKyaHua if it's a lockdown Diwali #YouDeserveExtraYaar! This campaign embodies Purplle’s belief that the women of the house are our torchbearers of tradition and the true mood-makers of all festivals. They carry with them the responsibility and the privilege to kindle the festive spirit despite the 2020 gloom. This positive energy is celebrated in the Purplle Diwali campaign digital film urging women to recognize that they are the ones who truly light up Diwali. The campaign has been conceptualized and executed by Spring Marketing Capital.

Mr. Manish Taneja, Co-Founder & CEO of Purplle said, “Diwali has always been a celebration of beautiful moments, joy and heartfelt warmth. Amidst all the uncertainties this year, we wanted to create something special that makes women happy and ushers in the festive mood. This digital film is an ode to their beauty and effervescent spirit which lights up homes and hearts every Diwali. Purplle endeavors to add more sparkle to it. We want our customers to celebrate, dress up, enjoying the best in skincare, make-up, and hair care products. With this online sale, Purplle continues to build a strong beauty association and promises to be invested in providing the best beauty care in India. Because we certainly believe that #YouDeserveExtraYaar.”

Arun Iyer, Founder and Creative Partner at Spring Marketing Capital said,” Current times, have restricted us in some ways, but can’t restrict our spirit. Our creative expression of “To kya hua”?/So What? is an expression of the triumph of this human spirit. And who better embodies it than women, who light up the festive spirit.”