On the occasion of National Doctor’s Day, Practo launched the #PrescriptionForHappiness campaign. The campaign is focused on the most commonly misunderstood aspects of a doctor's interaction with the patient - the prescription. Often, patients find themselves puzzled when attempting to decipher the messages written on their prescriptions. Through this campaign, Practo aims to demystify the hidden meaning behind doctors' prescriptions and shed light on the underlying messages they convey.

The campaign was launched on social media and will be widely promoted across all channels. The campaign is led by a short 90-second film titled ‘Unhone yeh kya likha hai’ that takes viewers on a patient's journey as they unravel the mysteries within a doctor's prescription. This immersive experience serves to unveil the empathetic messages hidden within those seemingly illegible lines, allowing the viewers to witness the genuine care and concern that they have for their patients.

Having spent 15 years in the healthcare industry, over the years Practo has partnered with 4 lakh+ doctors and through this #PrescriptionForHappiness campaign, it is helping patients see the compassionate side of doctors that goes beyond their sometimes strong exterior. This campaign encourages patients to view doctors as more than just clinical practitioners and focuses on the profound connection between doctors and their patients, showcasing the genuine concern doctors have for the health and happiness of those they serve.

Talking about the campaign, Rowel Coelho, VP - Primary Care, Practo said, “Doctors and healthcare professionals are core to Practo’s ecosystem. It is with their support that we are able to move forward on our mission to make quality healthcare accessible to all. And this campaign of #PrescriptionForHappiness is our gesture of gratitude to the commitment of service of all these healthcare professionals. Through this campaign we urge everyone to join us in this movement of gratitude and appreciation and celebrate National Doctors’ Day.”