Tags STORY
Marketing Moments
Goodwill & purpose-driven marketing will rule: Sudhanshu Pokhriyal, Brilloca

Pokhriyal, Chief Operating Officer, Brilloca Limited, talks about newly launched campaign, altered marketing strategies and revival plans Time and again,....

By Nafisa Shaheen

BrandTalk
'The core of our strategy will always be our employees...

Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic,....

By Ritika Raj

Marketing Moments
One Life Studios partners with Pocket Films to showcase short...

Head Honcho Siddharth Kumar Tewary, One Life Studios, said that they believe in the power of storytelling and is happy....

By Team PITCH

BrandTalk
‘Consumer experience comes in the form of product, value, availability...

Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product....

By Ritika Raj

Marketing Moments
IPL 2021: Why marketers have reasons to cheer

Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will....

By Ruhail Amin

Marketing Moments
'E-commerce, content and performance will be the most critical in...

Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the....

By Christina Moniz

BrandTalk
‘Developing a strong content strategy will help keep audiences engaged’

Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times....

By Ritika Raj

BrandTalk
'In times of distress, customers can hide but responsible brands...

Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans,....

By Ritika Raj

Marketing Moments
Clovia steps into personal care category

Launches a range of products including face mask, anti-acne creams, face wash, face mask and others Lingerie brand Clovia has....

By Team PITCH

Marketing Moments
WOW Skin Science and PVR collaborate to premiere Tamil film...

All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads WOW Skin Science,....

By Team PITCH