The rebranding initiative is to enhance brand perception, increase brand loyalty and Investor confidence Ozone Group, one of South India’s real estate developers, today announced the unveiling of its new corporate identity. This rebranding initiative was undertaken to encapsulate the seamless interface between residences, workplaces and leisure areas and also reiterate the status of a sustainable integrated township developer, known for creating the ‘future of habitation’. The company is undergoing changes that are expected to enhance brand perception, a better customer connect and service, that are reflected in the new brand identity, brand colours and design aesthetics. The new iconography of the logo embodies the globe, which is signature to the group’s logo along with the latest addition of Tulsi leaves- representing the green cover that is a part of every Ozone project, while also lending a touch of Indian culture. “Inclined towards creating a safe, secure and sustainable future, Ozone Group centres its new strategy on 5 pillars- Physical and virtual infrastructure; a product mix that encompasses residential, commercial, education, medical, senior-care, SOHO, villas; convenient amenities for residents like crèches, dining areas, retail spaces, club-houses, drive-in theatres, etc.; eco-friendly developments that constitute breathing townships made of green building and biophilic features; cultural spaces like amphitheatres to foster unity and celebrate diversity; responsible business practises that ensures dignity of labour employed and providing subsidised education & medical assistance to migrants as well as select homes to families of defence personnel and public servants involved in nation building,” the company said.