Paul Mitchell, America’s high performance hair care brand, introduces Mitch, a range dedicated to men, in India. With busy and engaging lifestyle, men often tend to overlook their grooming routine.  Mitch undoubtedly is the ultimate grooming pal for men. It brings versatility and performance to men’s grooming and styling with products that can keep up with a guy’s active lifestyle. Be it for a boardroom conference, party gaze or soccer match; Mitch tailors to every man’s personal style with high performance products to win over the male clientele. With a sulfate-free 2-in-1 shampoo / conditioner, a deep-cleansing daily shampoo, and a wide range of concentrated stylers, great grooming has never been easier. Mitch comes to the rescue and provides innovative styling options tailored to the varied lifestyle of the modern man. With products ranging from moderate to maximum hold, ultra-matte to high shine, cleansing products with high – performing ingredients and a clean scent, Mitch gives you a ready-to-go hair look.