Groupe SEB India’s flagship brand Maharaja Whiteline, has rolled out a new TVC and Digital Campaign “Khushiyon Ka Homemaker”. Conceptualized by Mash Percept, the new campaign captures the current mood of Indian consumers who, despite the pandemic, are looking forward to the festivities. This season is the most awaited time of the year across the country. The pandemic has impacted overall consumer sentiment; however, it has undoubtedly brought people closer to their families.

This campaign reinforces the communication theme “Khushiyon ka Homemaker” that the brand advocates, to embrace new experiences and progressive thinking which turn a house into a happy home.  As Indian consumers learn to live with the pandemic, the festive sentiment and celebration this year would have a similar level of delight as the past but will be demonstrated differently. Maharaja Whiteline aims to revive this festive cheer and establish a sense of optimism by connecting with consumers through this new campaign.

Speaking of the latest campaign Ms. Jasjeet Kaur, Marketing Head Groupe SEB India said, “Home and relationships are front and centre of the festive season as Indian consumers find new ways to celebrate festivals with their loved ones. Our new ad campaign beautifully showcases how our products help celebrate “Happy Home Moments” and build relationships – new or longstanding, formal or informal, near or far! The storyline resonates with every contemporary Indian family that has members playing their part in home-making – it has social relevance where roles are being reversed in modern Indian families, and home-making is not just for women to manage.”