The new campaign has been launched on Hotstar and will be followed by large-scale television campaign Maggi has come up with a new campaign that revolves around the story of a mother and her son, wherein the mother encourages her son to prepare for life and be independent. This campaign introduces the ‘First Cook’ and celebrates those life moments, which help us grow up and take responsibility. Talking about the campaign, Nikhil Chand, Director - Foods and Confectionery, Nestlé India said, “Indians love Maggi noodles and most of us have our favourite Maggi recipes and memories. From countless consumer conversations, we learnt that cooking Maggi noodles is often the first culinary moment for many people. For 36 years moms have cooked Maggi noodles for their loved ones. This time, we found magic in a teenager trying to cook Maggi for the first time that makes this film beautiful.” The campaign continues with Maggi’s celebration of home cooking and opening up kitchens where consumers are invited to learn about our products, how they are prepared, sourced, manufactured and tested. The new campaign will have a high impact multimedia release. It has been launched on Hotstar and will be followed by a large-scale television campaign across leading national and regional channels. https://www.youtube.com/watch?v=Ddv7u7_Hewk