#DateKarLe challenge clocks over 250 million views, 27.7 million hearts and 7000+ videos on Josh
Hit Bollywood music composer sibling ‘jodi’ Salim-Sulaiman, have won millions of hearts across Bharat with their new track titled ‘Date Kar Le’. Recorded in Hindi under Salim-Sulaiman owned Merchant Records and featuring famous YouTuber and online influencer Ajey Nagar a.k.a CarryMinati, the track was launched exclusively on made-in-India, short-video app Josh. Within a short span, the track has created waves among millions of Bollywood fans on Josh as they tap their feet to the song.
A live challenge ‘#DateKarLe’ was released on the Josh app with users showing off their dance moves to the party anthem- a quintessential mix of rap and vocals. #DateKarLe has charged its way into becoming a smashing success, clocking over 250 million views, 7000 videos, and winning over 27.7 million hearts.
Proudly releasing the #DateKarLe challenge on Josh, Salim himself was seen singing the track while he encouraged creators to join him on the app. The challenge gives users the opportunity to shoot their favourite steps or change into their favourite date attires as they transition into different effects on the Josh app.
Speaking on the collaboration, Umang Bedi, Co-Founder, Josh said, “The Merchant brothers’ decision to not only engage with our users but exclusively launch their newest hit on Josh, is the kind of affirmation that this family works tirelessly towards. We thank them for their show of love and confidence. Every new challenge, collaboration or feature on Josh is our way of helping Bharat proudly script a new chapter in India’s pop-culture evolution.”
With a record of scoring music for more than 100 films and around 20 TV shows under their belt, the musical maestros Salim-Sulaiman have planned to release more high energy tunes in the upcoming days, exclusively on Josh, that hit the right notes with the Indian audience and its massive creator ecosystem. “We’re so excited to celebrate our new work with all the wonderful creators on Josh, and what better reward than 250+ million views and 7000+ unique videos for the #DateKarLe challenge. Keep them coming!,” shared the duo.
