This International Women's Day, ICICI Prudential Mutual Fund proudly unveils its latest campaign ‘Sapno ki Kishte’, narrating the remarkable journey of a mother and her son. Through a poignant narrative, the campaign captures the woman’s unwavering determination to fulfil her son's dream of owning a car, despite her every day challenges. The campaign highlights the need for financial awareness amongst women and securing the future through Systematic Investment Plan (SIP) route.
The campaign sheds light on the daily sacrifices and resilience of women, emphasizing their pivotal role they play in shaping the dreams and aspirations of their families. As the story unfolds, viewers witness a woman’s unwavering strength and perseverance.
Abhijit Shah, Head Marketing, Digital and Customer Experience, ICICI Prudential AMC, emphasized the importance of the campaign in recognizing and celebrating the contributions of women. He stated, "At ICICI Prudential Mutual Fund, we believe in empowering individuals to achieve their financial goals, regardless of their circumstances. Through this campaign, we aim to honor the unbeatable spirit of women and how Mutual Funds offers a pathway to secure their families future.”
The campaign underscores the benefits of investing in Mutual Funds as a means to secure financial stability and pursue long-term goals. By offering a wide range of investment options tailored towards achieving diverse needs, ICICI Prudential Mutual Fund remains committed to supporting individuals in their journey towards financial independence.
Mutual funds provide a diversified investment option, allowing individuals to invest in a variety of asset classes like equity, debt, gold and other commodities. Furthermore, Mutual Funds offer liquidity, transparency and flexibility making them a convenient tool for individuals looking to achieve their financial goals whether it’s for a short term requirement like a car, a medium term requirement like the down payment for a home or for long term needs like building a retirement kitty, saving for child’s overseas education or simply building long term wealth. The campaign will reach the masses via company’s multiple digital channels like YouTube, Instagram and Facebook.
