Budweiser 0.0 empowered individuals to seize the year gone by via an engaging game - #Conquer2020

Inspired consumers to begin 2021 with renewed enthusiasm Bidding goodbye to 2020, a rather testing and unexpected year, Budweiser 0.0 launched Conquer 2020 – an engaging game that offered individuals an opportunity to kick-start the New Year, 2021, on a

by Team PITCH
Published - January 05, 2021
1 minute To Read
Budweiser 0.0 empowered individuals to seize the year gone by via an engaging game - #Conquer2020

Inspired consumers to begin 2021 with renewed enthusiasm

Bidding goodbye to 2020, a rather testing and unexpected year, Budweiser 0.0 launched Conquer 2020 – an engaging game that offered individuals an opportunity to kick-start the New Year, 2021, on a refreshing note. Securing user traffic of a whopping 1.5Mn, Conquer 2020 enabled users to take on the challenging year gone by head-on, while inspiring them to triumph over the pandemic-induced obstacles, like true kings. Initiating friendly competition, the game operated with a leader board, top twenty five scorers of which will get a chance to win exciting rewards such as XBOX Series X, Budweiser Streetwear merchandise, amongst other goodies. The top three winners will have the opportunity to bring their dream experience to life in 2021, courtesy Budweiser.
 
Conquer 2020 was a friendly refresh of how all of us collectively overcame the big and small challenges of the year 2020. The game was divided across 5 Levels – challenging people to overcome the lockdown, digital overload, near empty streets and even take a hiking break in one! It inspired players to conquer them one by one, ending the game and 2020 on a positive note. The game was developed in collaboration with UnderDogs Gaming Studio, Animal and Aqua Dominatrix, to bring alive a realistic representation of what the year had been, in a nutshell.

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