#UnlockingLife one experience at a time: The films strikes a chord taking viewers down memory lane while capturing the new face of India’s out-of-home entertainment era As the country finally gears up to step out for its favourite entertainment experiences, BookMyShow, one of India’s leading entertainment destination, today released its latest campaign film, themed ‘Unlocking Life’. The film is a reimagination of the good old days of memorable entertainment experiences with friends and family in a new avatar, as people revisit their favourite forms of out-of-home entertainment experiences in the new normal. The film highlights BookMyShow’s latest safety feature ‘My Safety First’ , which enables an absolutely safe and secure entertainment experience for users. Thus, stepping out of home for entertainment is now possible with BookMyShow’s ‘My Safety First’ so consumers can make an informed choice.  Over the years, BookMyShow has helped transform India’s entertainment ecosystem, catering to audiences across demographics and becoming the go-to destination for movies and live entertainment experiences. The ‘Unlocking Life’ campaign comes at a time when entertainment in the country is starting its revival cycle after a 6 month-long pause.      Conceptualised and executed by BookMyShow’s in-house team, the film aims to target entertainment-lovers across age groups, geographic restrictions notwithstanding and social setups through various social media platforms, with the spotlight on the all-new out-of-home entertainment experience - different but not a shred less than before!  Commenting on the launch of the campaign, Ashish Saksena, COO - Cinemas, BookMyShow said, “BookMyShow is thrilled to welcome audiences to their favourite formats of out-of-home entertainment, yet again! As the preferred entertainment destination for millions of Indians, we understand that health and safety of all stakeholders is of utmost importance, now more than ever, and will be a key driver in reviving the entertainment ecosystem in India. The ‘Unlocking Life’ campaign aims at redefining the vast array of entertainment experiences and how they will be rolled out even whilst retaining the same measure of fun and vibrancy. The ‘My Safety First’ feature on our platform further strengthens our promise of providing safe entertainment to our users".