Bluemarlin redesigns and leads product portfolio expansion through a design strategy to deliver confidence, expertise and trust among consumers of ITC Bluemarlin partnered with ITC’s Personal Care Products Business to help support and deliver design and branding solutions for its health and hygiene flagship brands Nimyle & Salvon. With a mandate to communicate the proposition of expertise and effectiveness, bluemarlin worked with ITC to accelerate the launch of three new product offerings - NimWash Fruit & Vegetable Wash, Savlon Hexa soap and sanitizer range, and germ-protection wipes under the Savlon master brand. Bluemarlin harnessing its strengths in creative expertise, supported ITC’s accelerated pace of innovation with packaging design solutions. Bluemarlin was able to accelerate the design process with NimWash, Savlon Hexa and Savlon Wipes all hitting the shelves in an unprecedented 8 weeks after the brief was shared. Speaking on the occasion, Ashwini Pable, Consulting Director, Bluemarlin said, “The pandemic ushered in an era of unprecedented demand for cleanliness and hygiene products as consumers looked for effective ways to protect themselves and slow the spread of the coronavirus disease. For companies with expertise in this space, there was not only an opportunity but a responsibility to develop new products, strengthen communications, and affirm their commitment to provide superior protection. This is exactly what ITC aspired to deliver to its customers through their innovation under the Salvon brand umbrella. Our mandate as their long standing creative partner was clear - act swiftly to help them transform their vision of crafting an effective and innovative product portfolio to the final packaging design on the shelf and develop a deeper connection with their customers in such trying times as a reliable, effective and safe brand.”