Bharti AXA General Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance companies today launched #CancerSendsNoNotifications campaign – a special initiative to increase awareness and spread knowledge on detecting the disease early amongst people in India. Observing the ‘National Cancer Awareness Day’, the company has embarked upon this social media campaign comprising a series of activities to be held throughout the month to highlight the significance of increased awareness about cancer prevention and early detection among the public. Through this cancer awareness drive, Bharti AXA aims to engage with close to a million Indians today on Facebook, Instagram, and LinkedIn. Throughout the day, with the help of Facebook, Instagram, and LinkedIn’s notification feature, all followers will be made to realize the fact that every time an influencer or a brand goes live, they get a notification. However, in real life #CancerSendsNoNotifications. Cancer remains the leading cause of death in both men and women in our country. As per the recent WHO report, one in every 10 Indians will develop cancer and one in every 15 will succumb to the disease. Reducing the number of fatalities due to cancer can only be achieved in a country with a population of 1.35 billion, by spreading awareness about timely detection. Over the last few months, lockdowns due to the ongoing pandemic has made people hesitant towards get their regular testing done. This postponement of appointments and checkups can be far more detrimental, as early treatment of this lethal disease can often be the difference between life and death. Bharti AXA General Insurance has initiated this cancer awareness initiative to encourage individuals to prioritize and safeguard their health and lives with the right precaution. The company expects this campaign to motivate people to adopt a better lifestyle by creating awareness around the early signs and dangers of this disease.