BharatMatrimony, India’s leading matrimony service, today announced the launch of Prime, a membership service that offers 100% ID verified profiles. To be eligible for BharatMatrimony Prime, members should 1) Hold a degree (graduation or above), 2) Verify their ID (Driving License, Passport, PAN card or Ration card) and 3) Upload a profile photo. Talking about the launch, Murugavel Janakiraman, Founder and CEO, Matrimony.com explained, “Having pioneered matchmaking 20 years ago, we continue to innovate and provide unparalleled service to people who are looking for a happy marriage. A first-of-its-kind service in the matrimony domain, Prime offers utmost comfort to members looking for high quality and verified profiles. We’re sure this would deepen our trust with users and enhance their experience.”  BharatMatrimony recently launched a slew of new features to provide a safe and secure matchmaking environment to women members. Members can control who can view and contact them with the “Who Can See Me” feature, members have complete control of who can see their profile and contact them. They can set various criteria like age, income, education, community etc., and allow only prospects who meet these criteria to view and contact them. This ensures that their profile is seen and contacted only by matches who meet their preferences. Unique SecureConnect feature- this helps members receive calls from prospects without revealing their mobile number. When they activate SecureConnect, they could talk to prospective matches while keeping their mobile number confidential. In addition, they can choose who can call them, and members can also choose who can do a video call with them. The Company has pioneered several new business models such as MatrimonyBazaar.com, Mandap.com and CommunityMatrimony.com, a consortium of over 300 community matrimony websites.