Dhruva will be responsible to build on and elevate the company’s capabilities and establish a culture of excellence in all aspects of marketing InterMiles is delighted to announce the appointment of Ashish Dhruva as Senior Vice President, Marketing and Customer Engagement. Prior to joining InterMiles, Ashish had a 13-year long tenure with leading travel tech organisation, Cleartrip as Vice President, Marketing. In his new position at InterMiles, Ashish will drive marketing strategies for the programme across business verticals through integrated brand strategy, communication, content and digital marketing. He will also be responsible to build on and elevate the company’s capabilities and, establish a culture of excellence in all aspects of marketing. Commenting on this appointment Manish Dureja, MD & CEO, InterMiles said, “Ashish brings a wealth of experience to this new role with his heightened understanding of consumer behaviours along with exceptional marketing knowledge. His innovative, consumer centric approach is a reflection of values we at InterMiles hold close to heart. We warmly welcome Ashish to the InterMiles family and look forward to doing some memorable work together.”