The brand’s TV film shows how Melorra brings fashion and innovation together to create lightweight gold jewellery that can be worn anytime, anywhere This festive season, Melorra, India’s lightweight fine jewellery brand designing affordable jewellery for everyday wear, is introducing the millennial woman to the “The Art of 24x7 fashion”. Featuring in the brand’s first TVC is actor Shraddha Kapoor, who has regaled the audiences with her acting skills and fashion sense alike! The brand recently flagged off its festive season campaign with the launch of the TVC. Melorra is bringing to its customers innovative lightweight gold jewellery that can be molded to suit a particular time of the day. The brand is also launching a mini jewellery organizer that will help women stay fashionable round the clock, carrying their jewellery wherever they go! The underlying message here is that with Melorra, wherever you go, whatever you do, don’t stop dazzling! The TV film opens with Shraddha in front of a wardrobe mirror locking a gold neckpiece. She recalls the various engagements she has during the day while slipping a stunning gold ring onto her index finger. A pair of dangling earrings, a Solitaire and a gold waist chain complete her look at different points during the day, keeping her fashionable throughout.   Speaking about this, Saroja Yeramilli, CEO & Founder, Melorra, said, “There are a couple of things we keep in our handbag as a habit whenever we go out – be it a lipstick or some other accessory. We want to make Melorra jewellery a habit too! Whenever you step out, there is always a Melorra piece in your bag to stay fashionable 24x7. This is what our festive campaign is about this year. This is also the first time that we have launched our TV film starring the beautiful and talented Shraddha Kapoor. She is a style icon in her own way, who is comfortable in her skin just like the Melorra woman.” Adding further, Actor Shraddha Kapoor, said, “I am really happy to be associated with a young, vibrant, fashion forward, and innovative brand like Melorra. With Melorra, I get trendy and lightweight gold jewellery which I can wear every day, with any outfit and for any occasion – that is how convenient and innovative it is. For me, a Melorra piece of jewellery will now always be a part of my must-haves!”