E - PAPER
CURRENT ISSUE
LAST ISSUE
CURRENT ISSUE
LAST ISSUE
From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed....
Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled....
Kurup, Founder and Chairman of Creativeland Asia, revealed that when it comes....
Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working....
Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of....
The brand has allocated Rs 16 crore for advertising in this financial year FirstCry, the online store for baby and....
Many vendors have been time and again laying emphasis on the fact that their handsets are made in India
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame....
Industry watchers point out the relatability, authenticity & cost-effectiveness that micro-influencers bring to the table make them sought-after Thanks to....
Vadapalli, CMO of online furniture retailer Pepperfry, revealed that the company brought down its ad spends from Rs 170 crore....
Industry watchers note that the e-tailer festive ad spends may be at....
Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge....
Industry watchers note that the new rulings, if implemented fairly, could go a long way in facilitating fair and credible....
From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive....
Bhan, Director & CMO, Max Life Insurance, revealed that brand considerations increased by 20-25% due to the brand’s association with....
