JOHNSON’S® Baby brings the new Cottontouch® in India
The latest TVC highlights the uniqueness of the products and upholds the message of softness one has never experienced before
JOHNSON’S® Baby, the iconic baby care brand recently launched the new Cottontouch® in India. The TVC highlights a mum’s commitment to providing the softest touch to her baby with the gentlest products. It has captured the uniqueness of the latest Cottontouch® and shared the messaging of softness one has never experienced before. The TVC has been released pan India in 10 languages.
Conceptualized by DDB Mudra Group, the TVC is a cluster of sequences where a mum bonds with her baby by using the new Cottontouch® range. The TVC successfully communicates the product’s innovative ingredient that is natural cotton, its attributes like designed for zero irritation and promises to provide softness like never before.
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