BookMyShow unveils the all-new entertainment experience - safe, secure and just the same amount of fun, through its latest campaign film
#UnlockingLife one experience at a time: The films strikes a chord taking viewers down memory lane while capturing the new face of India’s out-of-home entertainment era
As the country finally gears up to step out for its favourite entertainment experiences, BookMyShow, one of India’s leading entertainment destination, today released its latest campaign film, themed ‘Unlocking Life’. The film is a reimagination of the good old days of memorable entertainment experiences with friends and family in a new avatar, as people revisit their favourite forms of out-of-home entertainment experiences in the new normal. The film highlights BookMyShow’s latest safety feature ‘My Safety First’ , which enables an absolutely safe and secure entertainment experience for users. Thus, stepping out of home for entertainment is now possible with BookMyShow’s ‘My Safety First’ so consumers can make an informed choice.
Over the years, BookMyShow has helped transform India’s entertainment ecosystem, catering to audiences across demographics and becoming the go-to destination for movies and live entertainment experiences. The ‘Unlocking Life’ campaign comes at a time when entertainment in the country is starting its revival cycle after a 6 month-long pause.
Tags : latest-stories BookMyShow Covid-19 Unlocking life campaign unlock My Safety First