Presentation by Amit Shah, Yes Bank at Pitch CMO Summit 2016

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Presentation by Amit Shah, Yes Bank at Pitch CMO Summit 2016

MQ Kolkata - Part 1

Advertisers are looking for clutter breakers: Satyajit Sen, ZO

Ad monies are coming back to newspapers: Sarmad Ali, Jung Group

Client, Agencies and Media Owners have to come together - Varghese Chandy

How Newspapers can be more meaningful to planners?

Innovation does not mean Gimmick - Sudeep Narayan, Volvo India

Newspapers will have to charge premium for Content - Prabhu Chawla

Buyers have to look at power of Integrated Solutions - Jwalant Swaroop

Print will have to coexist with Digital - Sandeep Sharma, R K Swamy Media Group

Print is still more reliable advertising medium - Saaket Arora, Career Launcher

Our Print Budgets are moving to Digital - Vinay Pasricha, WLC

Co-creation by all partners is important - Satyamurthy Namakkal, DDB Mudramax Media

Print will have to adapt to newer form of distribution - Nandini Dias, Lodestar Universal

The power of printed word still rules in India - Rahul Kansal, BCCL

Mass customization is the way forward for print - Mohit Jain, BCCL

Growth drivers for TOI will be expansion and penetration in markets - Arunabh Das Sharma

Magazines are the most Persistent Media - Maheshwer Peri, Pathfinder Publishing

Magazines should think 360 degrees - Neeraj Kumar, Director Marketing - Beam

Adapt the Form, retain the Content - Santosh Desai, Future Brands

Magazines have to bundle their offering with Digital - CVL Srinivas

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