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Marketing Moments
Zee5’s #Rolereversal Campaign Celebrates The Spirit Of Womanhood

On the occasion of International Women’s Day, ZEE5, the country’s most pre

By Team PITCH

Marketing Moments
ZEE5 India elevates Manish Kalra as Chief Business Officer

Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy ZEE5 India....

By Team PITCH

Marketing Moments
2020: The year OTT went mainstream

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT....

By Javed Farooqui

Marketing Moments
How mobile has become the marketer’s resilient channel

Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth....

By Team PITCH

Marketing Moments
ZEE5 looks to launch 35+ Originals in H2 FY21

ZEE5 India Programming Head Aparna Acharekar says the network has big plans for the last week of December After ending....

By Javed Farooqui

Marketing Moments
ZEE5 partners with XroadMedia to ramp up VoD & social...

ZEE5 will put to use XroadMedia’s back-end solution, Ncanto, to provide multiple....

By Team PITCH

Marketing Moments
Tarun Katial resigns as CEO of ZEE5

Amit Goenka as the President - Digital Businesses & Platforms will continue to lead ZEE5, along with other digital platforms,....

By Team PITCH

Marketing Moments
Decoding the OTT targeting capabilities

By advertising on ZEE5, brands can reach the right audience, through precise targeting & segmentation capabilities via Infonomix

By Team PITCH

Marketing Moments
Pedigree India’s new ad urges India to ensure stray dogs...

The ad film for the campaign has been conceptualized and produced by ZEE5 and the initiative is being supported by....

By Team PITCH

Marketing Moments
ZEEL bullish on ad revenue growth in Q3

Speaking to analysts during the Q2 FY21 earnings call, the company also....

By Javed Farooqui