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Marketing Moments
Three-tier regulatory framework for online media platforms proposed by Govt

The rules also mandate OTT platforms to carry ratings such as U (universal) or A (adult) The government has framed....

By Team PITCH

Marketing Moments
Amazon Prime Video's 'Tandav' drops 2 scenes that stirred controversy

According to reports, scenes featuring Zeeshan Ayyub as a college student playing a Hindu deity and Tigmanshu Dhulia's PM character....

By Team PITCH

Marketing Moments
OTT regulation: Justified concern or exaggerated fear?

Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting....

By Javed Farooqui

Marketing Moments
OTT industry working on implementation code after MIB's rejection of...

According to Tarun Katial, the ‘implementation code’ flows from the self-regulatory code With Ministry of Information and Broadcasting (MIB) refusing....

By Team PITCH