Balsara, Chairman of Madison World, was speaking at his opening address on ‘OOH Fast Forward’ at the 4th edition of....
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow....
The policy, which keeps road safety and city aesthetics in mind, states that prior permission of the NDMC authority is....
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in....
In Feb 2020, the city’s municipal administration had called for the removal of rooftop formats that are 60 feet above....