Tags STORY
Marketing Moments
The scope for automated media buying models becoming the norm...

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow....

By Noel D'souza

Marketing Moments
The need for a standardized measurement system for DOOH

DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the....

By Noel D'souza

Marketing Moments
How brands can leverage digital place-based media in a post-lockdown...

DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI Hit hard by the pandemic,....

By Noel D'souza