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Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow....
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in....
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year....
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the....
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI Hit hard by the pandemic,....
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions The....
Lemma would give both traditional and digital brands direct access to this premium inventory Lemma has recently on boarded Electronic....
DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more....
Guest Column: Gulab Patil, the founder, and CEO of Lemma, focuses on the many technological strides the OOH industry made....
