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Marketing Moments
Did festive spending generate revenue growth for the OOH industry?

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was....

By Noel D'souza

Marketing Moments
Festive period brings much-needed respite for TV as big-ticket launches...

Experts say this festive year, AdEx grew nearly 10% over last year's festive period, mainly due to several big properties,....

By Sonam Saini

Marketing Moments
‘PhonePe saw 925 mn transactions with 50% increase in user...

Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform....

By Nafisa Shaheen