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Marketing Moments
Sports viewership has significant headroom for growth in India: Shashi...

At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement....

By Team PITCH

Marketing Moments
‘CTV gives you the experience of big screen with the...

At e4m’s Connected TV Conference 2024, experts mulled over the possibilities of leveraging AI and CTV to their maximum potential

By Team PITCH