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Marketing Moments
Sony takes MX Player to court over non-payment of dues

The Delhi High Court, in its May 27 order, directed MX Media to preserve Rs. 31.25 crore from the proceeds....

By Team PITCH

Marketing Moments
Failed merger with Sony cost Zee Rs 432 crore

A news report citing Zee's regulatory filing stated that in 2022-23, Zee incurred Rs 176 crore in merger-related costs and....

By Team PITCH

Marketing Moments
Will modified RIO lead to an increase in subs revenue...

While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among....

By Sonam Saini

Marketing Moments
Not yet agreed to Zee deadline extension: Sony

In a statement, Sony Pictures Network India said the company looks forward to hearing ZEE’s proposals and how they plan....

By Team PITCH