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Marketing Moments
The scope for automated media buying models becoming the norm...

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow....

By Noel D'souza

Marketing Moments
Real estate, automobile, FMCG, are the top brands investing in...

Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year....

By Noel D'souza

Marketing Moments
Did festive spending generate revenue growth for the OOH industry?

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was....

By Noel D'souza