@The Idea Factory works with clients on brand strategy needs related to Audience Metrics, Brand Management and Content Marketing through Digital Engagements Vivek Pvt Limited, a Chennai-based consumer durable retailer, has engaged @The Idea Factory, the brand strategy start-up, for its PR strategy. Founded in 3rd May 1965, as Vivek & Co, Viveks is the earliest durable retailer to have turned the consumer shopping into a memorable experience for the full family. @The Idea Factory was founded by three media and marketing professionals — Sunder Thiyagarajan, Prakash Sankaranarayanan and Shankar M Shiv — who cut their business teeth in diverse functional roles across reputed media houses such as The Hindu, The Times Group, Network18, Daily Thanthi and Ananda Vikatan.