The Man Company, one of the leading brands in men’s premium grooming brand, encourages people to be #CountingLove and Counting on Love this Valentine’s Day with their latest digital film.

Starring Vihaan Samat, recognised for his role in the OTT series Mismatched, and Anushka Sen, a social media influencer and actor, this heartwarming film takes you through a relatable story of a young couple in love.

The #CountingLove campaign transcends the traditional notions of celebrating romance for a single day as it embraces the love woven with unfathomable affection, laughter, shared experiences, joy, vulnerability, agony, and a myriad of perfect and imperfect emotions. As the cast, Vihaan & Anushka, hop on their roller-coaster ride of love, viewers are bound to relish its relatable complexities, be it the initial days of giddy romance or all the varied faces of love that follow.

“We seek to dive into the beauty of a relationship through countless small yet authentic moments. The idea is not to establish an ideal kind of love but to encourage couples to celebrate their infinite moments of love.”, said Jatin Luthra, Head of Marketing at The Man Company. “With romance in the air, we want to garner brand love by telling a story that resonates with the audience, making them relive the not-so-perfectly-perfect trajectory of their relationships,” he added.

The film is available on The Man Company’s YouTube channel and other leading digital platforms. The brand is also offering a range of unique gift sets for men, specially curated for the occasion, enabling the significant partners to express their love and appreciation for the gentlemen in their lives. The premium gift collection for Valentine’s Day can be explored on the official website.