'Pressure Hatao, Shaadi.com pe aao' addresses the many problems Indian women face while looking for a life partner Shaadi.com has launched its latest campaign called ‘Pressure Hatao, Shaadi.com pe aao’ that addresses the several pressures women face in their matchmaking journey and empowers them to take control of the situation. Women in India are often put to the test in the process of finding their life partner. The traditional approach is inefficient and often discounts what women really want. Not only do they end up meeting people who they do not relate to, but they also must deal with unnecessary pressures right through the journey. In a study conducted by Shaadi.com, 80% of the women expressed that they would like to be in control of this journey, with limited intervention from others. Shaadi.com empowers women to take control of this journey and rests the decision making in their hands. Through this campaign, Shaadi.com brings to fore the various pressure points faced by women and focuses on the value Shaadi.com can bring in their journey.
- The Pressure of Saying No to a proposal that has come via extended family
- Pressure of Awkward Questions asked by extended family members
- The pressure to impress the boy’s family
- The pressure to get married early