With this joint venture, AlphaVector will introduce performance and innovation-driven premium bicycles into the Indian market
AlphaVector, an Indian consumer bicycle brand has today announced a partnership with leading European bicycle manufacturer - KTM Bike industries. With this partnership, AlphaVector launches and becomes the exclusive distributor of KTM bicycles in the Indian market. This also marks AlphaVector’s entry into the fast-growing innovation and performance-driven premium segment in India. The announcement is in line with the company’s vision to introduce millennials and Gen-Z to an active lifestyle, encouraging them to reclaim the outdoors.
Priced between the range INR 30,000 - 10 lakh, the premium segment will expand AlphaVector’s portfolio beyond the recently launched e-bicycle (Meraki) and existing mountain, all-terrain, hybrid, fat-tire bikes in the mass-premium segment. The growing inclination towards cycling as a lifestyle with pandemic acting as a catalyst, increasing disposable income, demand for high-quality products and an extraordinary ownership experience have laid the foundation for this launch. KTM’s high-quality and performance-driven portfolio combined with AlphaVector’s unique omnichannel business model will aim to cater to this growing segment. As per the company, about 75% of the demand for the premium segment is expected from metro cities like Delhi, Mumbai, Bangalore, Chennai, Pune, Hyderabad.
Mr. Sachin Chopra, Co-Founder & CEO, AlphaVector India Pvt. Ltd. said, “Cycling in India has seen a paradigm shift and is evolving at a tremendous pace. The premium segment is witnessing traction with people adopting cycling as a lifestyle especially in the metro cities. We are excited to bring KTM bicycles to India to cater to this growing demand and not just deliver unmatched quality and performance but also an exceptional buying and ownership experience.”
“The association of AlphaVector and KTM makes for a powerful combination of two pathbreaking brands that will collectively cater to both the leisure bicycle market and the performance bicycle market. Bringing the best of design, ergonomics and innovation, we are certain this association will further the already accelerated adoption of cycling in India.”, added Ajit Gandhi, Senior Vice President, Bicycle Division
“For 56 years, we bleed orange. KTM Bike Industries keep the highest standard of making bikes and never stop exploring. It's our pleasure to partner with AlphaVector to introduce our prime bike to Indian market.” -The Managing Director of KTM Bike Industries, Ms. Johanna Urkauf and Mr. Stefan Limbrunner.
AlphaVector’s unique omnichannel business model which combines D2C (direct-to-consumer) innovations and a resilient countrywide offline network makes the company scalable like none other. Every online purchase is mapped to a dealer offline through AlphaVector’s 91CARES program ensuring the customer has the satisfaction of guaranteed assembly/service and a delightful riding experience during the lifetime of owning the bike.
Present in 350+ cities across India with a strong retail network of over 700 stores, AlphaVector offers hassle-free support. It ensures customer delight all through the journey of purchasing an AlphaVector bike to riding it for many years. The company is redefining the future of cycling in India by contributing to India’s overall quality of life. It is bridging the gap by motivating Indians to step outside introducing them to an active lifestyle, beyond couches and digital screens.
