ACKO has conceptualised a series of videos aimed to step into the customers’ shoes and debunk the often-associated myths around the insurance buying journey and claim settlements.

In conversation with the founder Varun Dua, actor R Madhavan, delves into the persisting misconception prevailing in the industry on how it is in the insurers’ interest to pay the insurance claims. The video titled What’s The Catch marks the commencement of the unique partnership where ACKO has roped in R Madhavan as the “Voice of the Customer”.

Madhavan questions the profit-making model of insurance companies, ACKO in this case, echoing the common consumer sentiment that why would it be in the insurers’ interest to settle claims. In a language easily comprehensible to the layman, Varun explains how, by settling genuine claims quickly and efficiently, ACKO gets to build its reputation through positive word of mouth, which ensures customer retention and greater brand growth.

He further explains the D2C business model of ACKO that settles claims without agents, harping on the fact that it is the insurer's responsibility, not the agents', to settle claims and ensure that the customers experience a worry-free insurance journey. ACKO empowers customers to choose services based on their comfort and convenience, and facilitates the rightful payment of genuine claims, underscoring the customer-centric approach.

R Madhavan's collaboration with ACKO signifies a significant milestone in the company's journey toward cultivating an informed and empowered customer base. This video marks the commencement of a unique partnership between ACKO and R Madhavan to help customers navigate the complex world of insurance jargons. The primary goal of this video series is to educate customers on a spectrum of nuanced topics within the insurance realm, dispelling common misconceptions and providing clarity on various aspects such as auto insurance, health insurance and more.