As per industry estimates, festive billings have seen close to 80%-100% recovery.....
With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live....
Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus....