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Marketing Moments
News channels see festive cheer in ad bills

As per industry estimates, festive billings have seen close to 80%-100% recovery.....

By Tasmayee Laha Roy

Marketing Moments
News channels feel the pinch as lockdown-hit SMEs freeze ads...

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live....

By Tasmayee Laha Roy

Marketing Moments
‘We will counter shrillness with intensity, noise with depth &...

Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus....

By Tasmayee Laha Roy