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Latest data points to ad volumes for ‘Honey’ category dropping by 37%....
As per the data, among regional language channels, Tamil, Bengali, and Telugu....
Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the....
During IPL 13, the ad volume for the sports genre also increased by more than three times compared to the....
During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place....
As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English....
With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live....
As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times....
Oppo Reno4 Pro was the top exclusive brand on both Hindi and....
Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data....
